About Linda

10-0183 BCBSAZ Logo_120x60Linda M. Herold is the founder of three outstanding professional organizations:  Women of Scottsdale, West Valley Women, and Central Phoenix Women. All three have been recognized as prestigious Valley networking groups by The Phoenix Business Journal.  She is the founder of The Society of Chairs Dinner, an annual event recognizing nonprofit leaders and their volunteer chairs.  Herold has documented the history of Valley philanthropy, culture, and society.  She served as editor for publications including frontdoors Lifestyle News, Arizona Republic’s AZ Style, and Arizona Corridors Magazine. LINDA LAND, a photo blog, chronicled Valley life in her unparalleled style as a seasoned society columnist.  Based in Scottsdale, a columnist for 15 years, she is the recipient of the prestigious Arizona Small Business Journalist of the Year/US SBA for her journalistic contributions.  Herold supports many civic and cultural organizations and is an active member of Charter 100, ASU Women & Philanthropy, Fashion Group International, Phoenix Art Museum, Arizona Costume Institute, The Musical Instrument Museum and more.  Her community leadership has garnered many awards including 2014 Trendsetter, Arts Leadership Award/Positively Powerful Woman Awards, Woman of Distinction/Crohn’s & Colitis Foundation, AFP Spirit of Philanthropy Award, Local Hero Award/Susan G. Komen for the Cure and BMW, Woman of the Year/IMPACT, and the Spirit of Women Award.  She has served on numerous boards and committees.

In 2014 Herold placed her former endeavors with new leadership and launched Herold Studio.  Today she is engaged in artistic pursuits and the “The Faces Project” launch, blending photography and mixed media to create visual art of reimagined faces.  Her creative temperament and vision come together, absorbing and reflecting, a witness to the extraordinary in her subjects.

Herold’s established consulting practice, Identity Arts, serves clients wishing to establish themselves and their companies in the local market via social capital opportunities, information and contacts.